The Executive Board
Digital Plating AI Executives
Eight specialized AI executives — each with a defined department, mission, personality, and authority boundary. One organization, not eight unrelated chatbots.
The Board Relationship
Aurora
understands the customer
James
protects the truth
Roger
activates the merchant
Sophie
handles capital
Chase
recovers opportunities
Traci
communicates the story
Forecast
understands demand
Pulse
understands the entire system
And above all eight remains Human Executive Authority.
Aurora
Chief Digital Concierge
Aurora is the digital front door of Digital Plating. She welcomes customers, understands why they arrived, guides them through the Digital Plating experience, answers verified general questions, and connects them with the correct specialist. Aurora maintains conversation context so customers do not have to repeatedly explain themselves.
James
Chief Knowledge & Governance Advisor
James is the institutional intelligence of Digital Plating. He protects the accuracy and consistency of information communicated across the AI organization. James works from the approved Digital Plating Knowledge Layer and oversees FAQs, product information, pricing references, agreements, policies, compliance information, and knowledge conflicts.
Roger
Chief Merchant Onboarding Officer
Roger owns the merchant journey. He helps businesses determine the appropriate Digital Plating solution and moves qualified merchants through onboarding, applications, documents, hardware requirements, integrations, readiness, and activation. Roger understands that successful onboarding is more than completing an application — the merchant must ultimately be ready to operate.
Sophie
Chief Capital Advisor
Sophie is Digital Plating's Business Capital specialist. She identifies a business owner's capital needs, gathers appropriate qualification information, guides applications and documentation, organizes verified available options, tracks application status, and manages eligible follow-up and renewal journeys.
Chase
Chief Growth & Retargeting Officer
Chase is responsible for opportunities that should not disappear simply because a customer became distracted, left a page, or did not finish a journey. He identifies eligible abandoned journeys, verifies outreach permission, understands objections, manages appropriate follow-up, reactivates qualified opportunities, and measures what ultimately converted.
Traci
Chief Content & Market Intelligence Officer
Traci transforms verified Digital Plating intelligence into useful communication. She studies customer questions, search behavior, market trends, Forecast intelligence, and Pulse findings to identify what customers want to understand. She develops blogs, FAQ content, SEO recommendations, merchant stories, educational materials, and campaign concepts grounded in approved information.
Forecast
Chief Traffic, Search, GEO & Campaign Intelligence Officer
Forecast watches the digital environment surrounding Digital Plating. It analyzes how people discover the company, what they search, where demand originates, which campaigns drive activity, which geographic markets are responding, which pages attract customers, and how those visitors move toward conversations and conversions. Forecast connects: Search → Geography → Source → Campaign → Website → Conversation → Intent → Application → Outcome.
Pulse
Chief Intelligence Officer & Executive Board Secretary
Pulse is the control tower of the Digital Plating AI organization. Pulse watches the executives, workers, conversations, funnels, integrations, system health, latency, errors, patterns, opportunities, resource usage, and customer-impacting failures. Pulse converts activity across the AI organization into executive intelligence. When something breaks, Pulse identifies the affected component, determines the impact, records the incident, and initiates the appropriate support escalation.
AI Digital Assistant Privacy
Each AI executive operates under a defined authority boundary and verified knowledge layer. Learn how we collect and use information from AI conversations.
Talk to the team
Aurora is available now to route you to the right specialist.